Branding: The Ultimate Small Business Guide

Branding is a critical part of any business. It helps companies establish themselves as unique, memorable and professional. But, in order to do this successfully, you need to make sure that your brand’s visual identity and personality are aligned with the tone of voice of your brand. This helps customers instantly recognize what they’re getting […]

Rebranding or Refreshing Your Logo

Rebranding or refreshing my logo? That’s a question that you may have if you want to change your logo. Learn more about the difference to choose the best option for your company. A total rebrand is far more involved than just changing your logo—it requires you to examine every aspect of your brand and make […]