Social media is a great way to attract your ideal audience and engage people around your brand. There are many different platforms to use and the main ones we will look at are Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Social media platforms will differ therefore it pays to understand the difference before you decide on which ones to use.
If you want to attract your ideal audience, the most successful way is to cater your content to the platforms that they spend time on most often. In other words, don’t think of the audiences for each individual platform as separate groups of people. Think about the platforms and the demographics which tend to use them as a whole.
Tips to Attract Your Ideal Audience on Social Media
Facebook remains one of the most popular social media platforms out there with 2.41 billion active monthly users! It is a great place to share your business with people in your local community, as well as with individuals across the world. Facebook is also one of the best ways to engage current and potential customers and build trust. Because it is such a personal platform, you can use it to connect with your audience on a more intimate level.
Unlike other social media platforms where you’re limited by the number of characters you can use, Facebook allows you to be more expressive. You can include images in your posts to attract attention and get your message across more effectively. You can also ask questions to engage your audience and encourage them to comment, like, and share your content. This creates a conversation where people are engaging with each other, which helps expand your audience reach even further!
Facebook has a feature called ‘Audience Insights’ which lets you find out information about your audience. It shows you where they live, the types of pages they like, the age range and gender of your audience, their relationship status and much more.
You can use this information to help tailor your service or product to better suit the needs of your target audience.
Facebook’s ad platform provides a simple way to reach your ideal customer. You can target people who fit specific criteria: age, gender, location, interests, behaviors, and even people who like your competitors’ pages.
By creating compelling ads that target the right audiences and measuring their performance, you can build a highly effective campaign that fits your budget.
Instagram is a great tool for businesses, especially to attract your ideal audience on social media. It also provides a great space for businesses to engage and connect with consumers.
Instagram is visual! And in today’s world, where many people are bombarded with information every day, it can be a great way to help you stand out. You can post beautiful photos of your products or services—and they don’t even need to be professional (we promise!). You can also add text overlays or stickers to make your posts even more engaging.
If you run a retail business, you can encourage your customers to share photos of themselves using your products. User-generated content (UGC) is one of the most effective ways to generate engagement on social media—and get new eyes on your product or service. Plus, UGC will help build customer loyalty and trust.
You can show people what’s happening behind the scenes in your company. You can also create a more personal feel for your brand online by posting videos of office events, team meetings, etc. If you’re an artist or designer, you can show people the steps of your work.
LinkedIn is a great way to grow your following because of its unique ability to form interpersonal connections with professionals. You can grow your following by forming relationships that help you both professionally and personally.
Through LinkedIn, you can access and build an audience of highly targeted professionals. You can target your audience down to the job title and industry they work in and then contact them
individually. This allows you to reach out to people who are interested in exactly what you sell, which makes it easier for them to buy from you. Furthermore, if what you offer is a service or product that helps solve problems for businesses, connecting with those businesses on LinkedIn gives them the opportunity to see how much value you can provide them when they have a problem.
The key with LinkedIn is to use it for building relationships. Through this service, as opposed to other social media platforms, you can build genuine relationships with people. You can find potential clients or customers and engage with them as individuals. This allows you to connect with customers in a deeper way than just seeing their profile pictures or funny tweets (though we do love those). It’s a chance for you to get into their lives in a real way and make an impact.
If you’re new to LinkedIn, here’s how to grow your following:
- Make a profile that represents yourself as both an individual and a business.
- Connect with people you already know and who are in your field or industry.
- Organize your connections into lists.
- Post regularly, giving valuable information and showing off your expertise.
- Comment on other people’s posts, engage with them, and build connections through LinkedIn.
- Share other people’s posts so that they know you’re paying attention and interested in their work.
Like Facebook, Twitter is definitely a familiar and recognized tool. Whether you’re just starting out or you’ve been in business for years, if you aren’t already using Twitter, it’s time to jump on board. It’s especially effective if you’re marketing to other businesses because that’s where many other decision-makers are likely to be. Here are some reasons to invest in maintaining and creating content for Twitter.
- Twitter is fast. People often tweet several times a day, which means that posts don’t get buried in feeds as they do on other platforms. This will increase the number of eyes on your tweets, and thus increase your chances of attracting new followers.
- It’s easy to build relationships with others. On Twitter, it’s common practice to @mention other users when you want to direct attention toward them or share their content. So tweeting about what others are doing is an easy way to spread the word about your company while also making friends within your industry. When you go out of your way to make connections like this, people are more likely to follow you back!
- You can join conversations that are important to your brand. Hashtags provide a great way for people who care about similar subjects to connect; use them as an opportunity to find people who would be interested in following you.
Pinterest is a powerful tool for growing your following. It’s a social media platform where users can save their favorite products and content. Therefore, i’s the perfect place for you to share the content you create. If someone likes your product, they will pin it to one of their boards. This means that when someone views that board, or searches for something similar to your product, they will find yours. The best part about this is that when other people view that person’s board, they’ll also find your product.
Because Pinterest users are already looking for things to buy or pin, there’s a good chance that they will be interested in what you have to offer.
When it comes to growing your following on social media, Pinterest is often overlooked. It’s easy to see why: most people don’t think of Pinterest as a social media platform. But that’s exactly what it is—and with over 335 million active monthly users, it can be a great place to grow your following and increase engagement with your brand.
Quick Pinterest Statistics
- According to statistics from Hootsuite, 33% of people use Pinterest for holiday shopping. This can give you a leg up on the competition if you’re in the e-commerce space.
- Pinterest drives 25% more traffic to websites than Instagram and Twitter combined, according to statistics from Hootsuite and Shopify.
- Studies have shown that using Pinterest can boost website traffic by 14% over other social media platforms! So how do you capitalize on these numbers? Here are some steps to get started:
- Create an account with your business name and start pinning content that resonates with your target audience. Make sure to include links back to your website or blog, so people can easily find out more about your products, services, or expertise. We recommend you to optimize your blog to rank first on Google.
- Pin consistently each day—the more pins you make (without spamming), the better! You
Social media has the potential to be a great tool for business owners and solo entrepreneurs, and it can be surprisingly cost-effective. Most social media platforms cost nothing to use or have no cost to maintaining your account and keeping it active. Additionally, using social media allows you the opportunity to build connections and encourage growth in your business by interacting with current customers and attracting new ones.
It’s important to make sure your social media strategy is correctly implemented to attract your ideal audience. You also have to make sure that you’re putting the right information and images on each platform, and engaging your audience the right way. Otherwise, you won’t see the response you need to grow your following in any meaningful way. Use each platform to its fullest potential, which means putting time and effort into your strategy for success. And remember: never stop learning; change will always be happening, so you don’t want to be left behind.
Want more? Check out our other blog on digital marketing in construction!