One of the most effective ways to communicate with your customers is through email marketing. Email marketing has been around since the early days of the Internet and is still one of the most effective methods of reaching people. Grow your email list will help you increase traffic to the website and build a stronger relationship with your customer.
The purpose of email marketing is to connect with existing or potential customers through email. Advertising your products and services is possible only when you have a well-managed list of subscribers and contacts who have given you their consent to receive information related to your offerings. Getting an email list is the first major step to starting an email campaign. If your audience is growing, you can send emails at regular intervals and keep them updated on new products, special offers and discounts. If you have a good number of people, who are already interested in your existing business, then all you have to do is send a promotional email and expect a high response rate.
As a marketer, you spend a lot of time trying to grow your business. You are always trying to come up with new ways to get the right audience, communicate with them, and teach them the value of your products and services. Building an email list is one of the most crucial parts of giving customers what they want: a way to follow you without being intrusive.
Tips to grow your email list
Leverage your website
Your website is your most valuable marketing asset. It’s the epicentre of all things marketing. Over 83% of users saying they prefer learning about a brand through its website. Therefore, you can’t afford to have an outdated website that does not drive conversions. Turning website visitors into email subscribers that buy from you is an essential function. But the question is, how do you get visitors and customers to subscribe to your email list?
- Include Call-to-Actions for your email list at the bottom of your product pages.
- Ensure a visible, easily accessible sign-up form is available (or make it a pop-up after they open your site).
- Include a CTA on your blog posts for anyone interested in hearing more from you.
Your website should be aligned with your marketing funnel. If you want more leads, sign-ups, or sales, make sure they have easy access to all the information and a way to stay in touch and keep you at the front of their mind.
Social Media Promotion
Social media is a great way to build your audience and connect with potential customers. Ask yourself if you are creating content that leaves people wanting more or drives them back to your website? Are you creating enough value so that they spend their time following you instead of getting distracted by other shiny objects on social media? The primary goal is to build a targeted, engaged audience that wants to hear what you have to say. Make it easy for them to follow you for more by:
- Include your email subscription link in your bio.
- Dedicate specific posts that include a CTA with reference to your email list.
- Post the link in your story every week or two weeks.
- Add a CTA on your Facebook Business page that directs clients to your email list.
- Include a Share Button after followers sign up so they can promote your company (and email list) on their socials.
Gone are the days of only collecting email addresses on paper forms and waiting until you have enough to start an e-mail marketing campaign. Present-day requires a more personal approach by building relationships directly with your audience. The key is to build a list of customers and prospects that will engage with your brand on a consistent basis. The growth of your business is contingent upon your ability to create a relationship with your customers so that when you offer a sale or new product, they can take advantage of your offer. This will only happen if you are present in their mind.
- Collect names and addresses at events – networking is a great way to make connections and grow your following.
- Utilize text to join methods so it’s as easy as hitting a few keys.
- QR Code sign up – adding a QR code to your business card is a great way to garner more attention.
Email list as part of the strategy
Building your email list is a matter of having a clear strategy for content that your audience wants to read. Additionally, providing content in a way that doesn’t make them work too hard to find it. As one of the most universal and convenient methods of communication, email marketing is an excellent way to reach out to your customers and potential customers. In fact, you probably already have your own list of contacts, as well as a contact form or two.Email marketing is incredibly simple to set up, and you can use it alongside other forms of marketing to improve the speed and quality of your campaigns. By setting up regular emails that showcase your products and services, or offer discounts to users, you will build trust with customers while establishing your status as an expert in your niche.
By staying active, engaging with your followers, and constantly providing new content, you can grow your email list exponentially over time. From there, you can begin to implement marketing strategies to help nurture the relationships you’ve started and continue growing your presence in the marketplace. Even if you have a small business, you can include email marketing as part of your strategy.
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