A website is often the first impression potential clients get of your construction business, and it is essential to generate new leads. Good websites have clear calls to action, good images and videos, and an easy-to-read layout that highlights what you do and how you do it. Your website is also where potential clients will check out your testimonials and how long you’ve been in business. A good website shows off your company’s experience and expertise in the industry so clients don’t just see you as another construction company — they see what makes yours stand out from the rest and why you’re right for their next project.
What is lead generation?
Lead generation is the process of attracting prospective customers to your business. It’s one of the most important steps in turning a prospect into a customer. However, it isn’t as simple as just finding more people who are interested in what you have to sell. Lead generation is about making sure that the leads you get are qualified for your products and services, then following up with them so they know what they’re getting into before making any commitments.
The goal of lead generation is simple: Grow your business by increasing sales and profits. You can do this by generating more interest from people who aren’t familiar with your brand yet—and converting that interest into paying customers who buy from you regularly!
There are many ways to generate leads online—through social media networks like Facebook or Twitter, email marketing campaigns through MailChimp or Constant Contact®, search engine optimization (SEO) techniques like blogging or keyword research—but this article will focus specifically on how those tactics relate specifically when used within construction websites.
Lead generation is not one size fits all.
It’s important to remember that each business is unique. You should customize your individual goals and needs to generate new leads. Don’t make the mistake of thinking that every company can benefit from the same lead-generation platform or process. You’ll be setting yourself up for failure if you try to take a one-size-fits-all approach to generating leads for your business.
As a rule of thumb, it’s best to start with a solid understanding of what your goals are, who your target audience is, and how much time, effort, and money you can dedicate to lead generation activities before deciding on a specific strategy or system.
How To Use Your Construction Website to Generate Leads
1. Define the types of leads you desire.
The types of leads you’re trying to generate are different from other companies. You may be able to use a similar website, but you need to make it reflect your business. For example, if you have multiple locations or offer different services all over the country, then you might want a “find an office” option on your site so people can find one in their area.
If a person decides they want to buy something from your company, they can call and talk with an agent—no matter where they live—and get what they need right away!
2. Create valuable content.
You should be creating content that is relevant to your target audience. This means providing useful information that people can use; it doesn’t have to be new, but it does need to be valuable. Your content should be easy for visitors and potential customers alike to find and read. This means you need a clean layout with plenty of white space (the empty area between elements on the page).
Make sure your writing style is clear and engaging, so readers don’t get bored by the time they reach the bottom of each page or click away in frustration because they can’t find what they were looking for.
Finally, take care with every detail. Make sure everything from design elements like fonts and colors are consistent throughout all pages; choose images that complement rather than distract from text; make sure links work correctly; avoid formatting problems like broken images or links pointing nowhere useful (i.e., outside your site).
There are many types of content that can generate leads for your business. However, it’s important to find the type that works best for you. The key is to know who you’re trying to reach and what they want. If you can answer those two questions, then there’s a good chance you’ve found the right kind of content for your audience.
3. Optimize your website content for conversions.
This means optimizing your construction website content, structure and design in order to generate leads. Your objective is to drive website visitors down a specific path in which you can capture their information (like an email address).
There are a few key ways that you can do this:
- Optimize your website for SEO (search engine optimization). This includes writing good copy that includes keywords that someone might search for when looking for a local contractor.
- Optimize your website for conversions. This means optimizing your construction website content, structure and design in order to generate leads. Your objective is to drive website visitors down a specific path in which you can capture their information; for example email address. There are several ways to do this:
- Make sure that each page has an effective call-to-action prompt at the end of it. This should either ask them directly to contact you via phone or email or place some sort of form there where they can enter their contact info without leaving the site.
- Make sure all pages on your site are fully optimized. They should load quickly and easily on mobile devices such as smartphones/tablets as well as desktops.
- Ensure all links on each page take users back up one level so they don’t get lost navigating around through different pages accidentally.
- Add social media buttons at the bottom of each webpage. Readers who like what they read may want to share it with others via Facebook, Twitter etc…
4. Use lead magnets to attract prospective customers.
Lead magnets are a great way to attract prospective customers. These are typically free downloads like ebooks, webinars and free trials. They can be used by the prospect to learn more about your company or product. Lead magnets should be relevant to the industry and target audience you’re trying to reach. For example, if you’re a construction company offering roofing services it might make sense for your lead magnet to be an ebook on how to properly install a new roof on a house.
Lead magnets should also help your prospects in some way whether it’s educating them or helping them solve a problem they currently have. The goal of using lead magnets is not only getting people onto your website but also converting those visitors into leads who ultimately become paying customers.
5. Optimize for local search results.
Optimizing your website for local search results is crucial. To get the most out of this, you’ll need to add your business details to Google My Business and other local directories.
Local directories include:
- Add your website to local directories with a consistent name, address and phone number. This will help people find your site when they search on Google or other search engines.
- Add your business information to everything else relevant like Yellow Pages, Yelp and others. If it doesn’t exist already then consider creating one that does!
6. Make sure your website works on mobile devices.
Your website should be easy to navigate on a mobile device. Google wants its search results to be relevant and useful for their users. They’re constantly making changes to their algorithm that affect how websites appear in their search results. If you want your site to rank high in Google, making sure it’s mobile-friendly is a great way to get there.
Mobile apps are also becoming more important than ever as consumers rely on them more heavily than they used to rely on websites or desktop computers. If you don’t have an app available for download through an app store like Apple’s App Store or Google Play, then chances are customers will leave our site once they’ve found the information they need—and that could mean lost sales!
By making sure your site works well across multiple platforms (including iPhones, iPads, Android phones and tablets) you’ll be giving yourself a boost over competitors whose sites aren’t optimized for mobile devices yet (or ever).
7. Make sure your website is secure.
If you want your website to generate leads, it’s important to have a secure connection. This means that any data you collect must be sent over an encrypted channel (e.g., HTTPS).
- Use https:// instead of http:// in the URL bar when entering your site’s address into a browser window.
- A padlock icon on the left side of the address bar, next to “https” in green text indicates if the connection is secure. If this padlock icon isn’t present, use another browser or try again later. This may indicate that someone else has intercepted your traffic and tampered with it before sending it off to its intended destination.
8. Regularly update your website content so it doesn’t become stale.
Make sure your content is updated on a regular basis.
- Keep it fresh: Your web content should be relevant, interesting and easy to read at all times. If you want people to keep coming back then you need to give them something new. Something that they haven’t seen before or hasn’t been posted recently.
- Keep it relevant: You don’t want to create web pages that simply replicate material found in other sources such as brochures or flyers -this will just frustrate visitors who have already seen the information before visiting your site and may prevent them from returning later on.
- Make sure what’s written is relevant for both your business and its target audience.
- Make sure that the information on each page of your website relates specifically back towards why someone would choose you over another company doing similar work.
- Make sure that any contact details are accurate so potential customers can easily get hold of someone within the company if needed (and make sure these details have been checked).
9. Build a mailing list to keep in touch with your prospective customers.
Building a mailing list is a great way to keep in touch with prospective customers. Your mailing list can help you generate more leads and sales, as well as create an email marketing strategy for your business.
Let’s take a look at why building a mailing list is so important:
- It helps you stay organized and keep track of your contacts. You’ll know exactly who is on the list, how they found out about you, what they need from you, etc., which will make it easier to keep in touch with them and get them what they want when they want it!
- A mailing list gives people a reason to stay in touch with you. If someone opts into receiving emails from your company (i.e., by signing up for an account on your website), then that means that person has some interest in doing business with you—building trust over time will allow them to feel more comfortable buying products or services from your company down the line!
You can use your construction website to generate leads even if you aren’t an expert at marketing.
You don’t need to be an expert to generate leads on your website. In fact, you could spend a lifetime trying to master every single aspect of your business, it’s simply not possible. But you can still generate leads on your website today by simply focusing on the basics. This will help you gain insight into how your website can generate leads for you!
Going through the steps listed above and ensuring your website has all the basic and simple components that draw customers to your site is the best step to generating more leads.
This guide has hopefully helped you to identify some of the key strategies that can help you use your construction website to generate new leads. Websites don’t have to be complicated; they just need the right mix of content, organization, and optimization to drive traffic from the search engines. With this in place, you can turn those visitors into leads that generate business for your company!
Generating leads through your website is an effective way for construction companies to diversify their lead generation efforts. It can increase their online visibility and help generate more inbound leads. Ultimately, when done properly, this strategy can result in a list of qualified prospects that you can schedule meetings with to build relationships and gain contracts.