Branding

Creating a strong brand foundation

We help make sure you’re putting your best foot forward and attracting the right customers with a brand you’re proud of. By focusing on strategy first and foremost, we elevate and empower your brand to draw in your audience and build lasting experiences for years to come.

OUR FLAGSHIP PACKAGE

This branding package is the essential fit for any business just starting out or looking to re-brand so they can take their business to the next level.

1

Discover Meeting

In our initial conversation, we’ll review your project as well as a timeline and pricing so that we can make sure everyone’s on the same page. You’ll then be prompted to complete an online questionnaire to help us understand your desired brand direction, demographic, and goals. Whether you’re looking for something playful, organic, colorful, or serious – this is the opportunity to let us know.

2

Analysis

We’ll then put together a visual inspiration board or moodboard with images and colours we feel are in line with your ideal brand aesthetic after reading through your questionnaire.

3

The Brief

Next, we prepare a project brief. This document contains a full description of the questionnaire and analysis, and we require you to sign off on it before we begin development.

This defines what we will create and how we will create it in relation to your goals. The brief acts as a reference point for every part of the creative process.

4

Branding Development

After the brief has been signed off, we get to work preparing a brand presentation. The brand presentation features 2-3 slide decks presented with a colour palette, moodboard, logo and concept description to explain the behind the scenes of each concept.

5

Collaborative Meeting

During this meeting we discuss the brand presentation and decide on which one you feel best represents your brand. We want to know if we’re on the right track or what tweaks need to be done to get us there. Each branding package comes with two full rounds of revisions.

6

Approval

After we’ve completed any revisions, it’s time to wrap up loose ends and package up your new look. This final package includes your logo, colour palette, fonts & style guide – saved in every format you could possibly need.

DELIVERABLES
BRANDING STRATEGY
PRIMARY LOGO
SECONDARY LOGO
BRAND MARK(S)
BRAND PATTERN
FONT SYSTEM
COLOR PALETTE
BRAND GUIDE KIT
COLLATERAL PACKAGE
PRINT + WEB FILES
TIMELINE: 4-6 WEEKS
Ready to work together?

It all starts with a conversation