This branding package is the essential fit for any business just starting out
or looking to re-brand so they can take their business to the next level.
01 Discovery Meeting
In our initial conversation, we’ll review your project as well as a timeline and pricing so that we can make sure everyone’s on the same page. You’ll then be prompted to complete an online questionnaire to help us understand your desired brand direction, demographic, and goals. Whether you’re looking for something playful, organic, colorful, or serious – this is the opportunity to let us know.
We’ll then put together a visual inspiration board or moodboard with images and colours we feel are in line with your ideal brand aesthetic after reading through your questionnaire.
03 The Brief
Next, we prepare a project brief. This document contains a full description of the questionnaire and analysis, and we require you to sign off on it before we begin development.
This defines what we will create and how we will create it in relation to your goals. The brief acts as a reference point for every part of the creative process.
04 Branding Development
After the brief has been signed off, we get to work preparing a brand presentation. The brand presentation features 2-3 slide decks presented with a colour palette, moodboard, logo and concept description to explain the behind the scenes of each concept.
05 Collaborative Meeting
During this meeting we discuss the brand presentation and decide on which one you feel best represents your brand. We want to know if we’re on the right track or what tweaks need to be done to get us there. Each branding package comes with two full rounds of revisions.
After we’ve completed any revisions, it’s time to wrap up loose ends and package up your new look. This final package includes your logo, colour palette, fonts & style guide – saved in every format you could possibly need.
Brand Strategy / Primary Logo / Secondary Logo
/ Brand Mark(s) / Brand Pattern / Font System /
Color Palette / Brand Guide Kit
/ Collateral Package / Print + Web Files