AUG 2021 – OCT 2021
Marketing Strategy | Bart Anestin & Maria Gomez
Branding & Design | Isabel Malbarosa
En2 is a reputable construction company based in Toronto, Ontario. Established in 2005, the company has grown to become a leading player in the construction industry, known for its commitment to excellence, innovation, and sustainability. With a diverse portfolio of projects ranging from residential and commercial developments to infrastructure and renovation projects, En2 has earned a solid reputation for delivering high-quality construction services.
En2 was struggling to showcase their work and have a easy to navigate site for prospective clients. As their demand was increasing their previous didn’t allow them to speak to the common objections and questions when browsing the site. They also needed a way to easily update their own case studies on a regular bases.
We met with the team at Toronto City Church and discussed their vision for their new brand, which included: being approachable, transparent, open and honest about who they are as a church; being relevant to the community; being rooted in scripture; being missional; and having an authentic voice.
After our initial meeting with the team at Toronto City Church, we created a visual identity system based on these concepts. Our design focused on using bold colours that were friendly and inviting while also maintaining a sense of simplicity so it could be easily reproduced across different mediums. We also worked closely with our client during this process to ensure that all of our ideas were aligned with their goals for this project before moving forward with any final designs or concepts.
We presented them with different looks and colours according to our initial marketing discovery: they wanted something that represented their growing community as well as their sense of faith. We also had to take into account that they were located in one of the most diverse cities in Canada, so we needed to make sure the brand would appeal to everyone within the community. We went through several rounds of brainstorming before coming up with the final product for this project.