We met with the team at Toronto City Church and discussed their vision for their new brand, which included: being approachable, transparent, open and honest about who they are as a church; being relevant to the community; being rooted in scripture; being missional; and having an authentic voice.

After our initial meeting with the team at Toronto City Church, we created a visual identity system based on these concepts. Our design focused on using bold colours that were friendly and inviting while also maintaining a sense of simplicity so it could be easily reproduced across different mediums. We also worked closely with our client during this process to ensure that all of our ideas were aligned with their goals for this project before moving forward with any final designs or concepts.

We presented them with different looks and colours according to our initial marketing discovery: they wanted something that represented their growing community as well as their sense of faith. We also had to take into account that they were located in one of the most diverse cities in Canada, so we needed to make sure the brand would appeal to everyone within the community. We went through several rounds of brainstorming before coming up with the final product for this project.