Our goal was simple: create something that could grow with Jackie’s Jungle as they expanded their offerings and services within the industry. We wanted it to be visually appealing, but also reflective of the brand’s values. We believed that incorporating plants into the logo would help accomplish both goals—it would make for an attractive logo, but it would also communicate that Jackie’s Jungle cares about sustainability and providing clients with beautiful greenery.

We started by working with our client on brainstorming ideas for what their new logo might look like. They gave us some direction based on their preferences for color schemes, fonts, and shapes, but we also encouraged them to think outside the box and come up with some ideas of their own. This was important because it helped us understand what kind of aesthetic our client was hoping for in order to achieve maximum impact when designing our final product.