BACK TO ALL WORK
PROJECT TIMELINE
DEC 2022 - APR 2023
SERVICE TYPE
WEB DESIGN
WEB DEVELOPMENT
ATTRIBUTION

Marketing Strategy  Maria Gomez
Web Design
Isabel Malbarosa
Web Development Bart Anestin

ABOUT THE CLIENT

En2 is a reputable construction company based in Toronto, Ontario. Established in 2005, the company has grown to become a leading player in the construction industry, known for its commitment to excellence, innovation, and sustainability. With a diverse portfolio of projects ranging from residential and commercial developments to infrastructure and renovation projects, En2 has earned a solid reputation for delivering high-quality construction services.

 
SITUATION

En2 was struggling to showcase their work and have a easy to navigate site for prospective clients. As their demand was increasing their previous didn’t allow them to speak to the common objections and questions when browsing the site. They also needed a way to easily update their own case studies on a regular bases. 

OUR APPROACH

To get to this…. We started with our own word association exercise and research documents from Aurora. Aurora also provided us with Marketing Diagnostics, Competitor Analysis and Strategic Insights. This allowed us to present 3 options of names / brand ideas to the client. Nurture, Rise, Prosper

THE TRANSFORMATION

Once Rise was selected as the front runner we started to hone in what we wanted this brand to really say. Beyond a message, it needed to embody the character and personality of the company mission, be embolden with its vision and free to do the good work of its purpose.

Through multiple rounds of revisions (internal and client side) Rise became ‘A progressive construction framework, providing transformative social benefits to people through it’s bold approach in reframing ideas’