How Brand Personality Can Help Your Business Succeed

brand personality

Brand personality is more than just a logo and a tagline. It’s the overall impression that your business gives off, from its reputation to its marketing materials. The best brands are memorable, but not for their logos or colors alone: They’re also distinct because of their unique personalities. If you want your brand to be […]

Holiday Marketing Plan to Boost Your Sales

Holiday marketing plan

It’s never too early to start thinking about the next holiday season—especially if you want your business to be ready when Q4 rolls around! If you’ve been in business for a while, then chances are that your marketing plan will look a little different this year than it did last year. Maybe you’re expanding into […]

6 Types of Advertising Campaigns and when to use them

6 Types of Advertising Campaigns

The world of advertising is a massive one, with so many different ways to get your message out there. Whether you’re looking for a new product launch or looking to rebrand your company, there are plenty of options out there for getting the word out about what you do. The six types of advertising campaigns […]

How to Pick the Best eCommerce Platform for your Business

How to Pick the Best eCommerce Platform for your Business

Before making the choice of what eCommerce platform to go with there are a number of factors you should consider. Ecommerce is the act of selling products and/or services directly to your customers from your own website. It is a popular business model because it allows you to reach out to more people than ever […]

Customer Journey Mapping in eCommerce

Customer Journey Mapping in e-Commerce

User-centric design is the backbone of eCommerce success. Your customers come to you because they are looking for something specific, and it’s up to your site to provide the tools that enable them to find that product quickly and painlessly. The customer journey mapping will help your eCommerce be successful. A thorough understanding of how […]

Branding: The Ultimate Small Business Guide

Branding: Small Business Guide

Branding is a critical part of any business. It helps companies establish themselves as unique, memorable and professional. But, in order to do this successfully, you need to make sure that your brand’s visual identity and personality are aligned with the tone of voice of your brand. This helps customers instantly recognize what they’re getting […]

Social Media Marketing for Small Businesses

Social Media Marketing for Small Businesses

If you’re like many small businesses, you may be jumping on the social media bandwagon in an attempt to increase your visibility and reach customers. But, like many small businesses, you probably aren’t sure how to create a social media marketing strategy for your businesses. You might have heard that “social media is a great […]

Using Facebook Ads

Facebook-mobile version

Facebook Ads are one of the most powerful ways to market your business online. As a business, it’s vital to have a wide range of marketing tools in your arsenal. Not only can these help you reach consumers you otherwise would not be able to, but they can also be used in conjunction with each […]

How To Use Your Construction Website to Generate Leads

Use Your Construction Website to Generate Leads

A website is often the first impression potential clients get of your construction business, and it is essential to generate new leads. Good websites have clear calls to action, good images and videos, and an easy-to-read layout that highlights what you do and how you do it. Your website is also where potential clients will […]

The Importance of Branding for Construction

Branding for Construction

Branding matters for construction companies. In this article, we’ll discuss why you should consider investing in branding and the benefits for your construction business. Why is branding important? Branding is the process of creating and promoting a name, symbol or design that demonstrates what a company is about. This marketing tool should be consistent across […]