Using Facebook Ads

Facebook-mobile version

Facebook Ads are one of the most powerful ways to market your business online. As a business, it’s vital to have a wide range of marketing tools in your arsenal. Not only can these help you reach consumers you otherwise would not be able to, but they can also be used in conjunction with each other to amplify the number of people exposed to your advertising messages. If you’ve already got a solid social media strategy and aren’t taking advantage of Facebook ads because you’re not sure how to use them or don’t know how effective they can be, this is a great place to start.

In this article, we will discuss why you should include Facebook Ads as part of your marketing plan, what you need to do to start your campaigns and answer some common questions regarding the platform.

Woman navigating on social media

Facebook Ads

Facebook Ads is a paid-principle marketing method used by brands to drive traffic to their website or landing page. It’s a great way to reach specific groups of users and engage with them through various ads types. You can run campaigns for all kinds of reasons, including:

  • Building brand awareness
  • Driving conversions (i.e., purchases)
  • Generating leads from those who are interested in your product/service but haven’t yet converted

Facebook advertising is a great way to reach potential customers and clients. It’s easy to create a campaign, and the ads are shown to people who are interested in your products or services. You can target specific groups of people based on their interests, demographics, and location.

Facebook ads are beneficial because they’re easy to create and target specific groups of people. You can create the ad once and then change it as needed. You can also pause the ad if you don’t want it running at a certain time or place.

Types of Facebook Ads

With Facebook ads, you can choose from several different ad types:

  • Link Ads
  • Video ads
  • Canvas ads which can include photos
  • Carousel ads which allow for multiple images
  • Story ads which show up directly in your News Feed
  • Shopping ads which show up alongside product recommendations
  • App install ads which show up when someone searches for your app or game
  • Event tickets/RSVPs which allow people to buy tickets directly from an event page
  • Messenger chatbots which let users find more information about your products/services through chat
  • Lead generation cards which capture new leads

Why Facebook Ads should be a part of your marketing plan?

It’s a valid question. After all, there are so many ways to market yourself and your business online these days. Your website is probably the most obvious place for people to find you; it provides an information-rich environment where people can easily get answers about what you offer and how it can help them. Some people still think that email campaigns are the best way to reach their target audience, while others prefer paid search ads on Google or Bing. But let’s face it: Facebook has become the go-to channel for connecting with friends and family members.

The way we communicate, share information, and do business is changing – even on platforms you wouldn’t expect. And as a marketer, you’re probably wondering how you can keep up with the times.

Facebook Ads are a great way to do just that! They offer an incredible opportunity for businesses of all sizes to reach out to customers in new and exciting ways. Facebook Ads offer you the chance to connect with your audience on a personal level.

When people talk about Facebook Ads, they often use terms like “boosted post,” “sponsored post,” or “boosted video.” But don’t be fooled: these aren’t just any posts or videos! They’re ads—and they work differently than other forms of marketing because Facebook knows what it’s doing when it comes down to targeting an audience with relevant content that will resonate with them.

Facebook Ads are powerful tools for marketers because they allow you to create an ad based on your customer’s:

  • Demographics: age range, gender
  • Interests: what kind of content they like
  • Behaviour: what kind of content they click on

That means that when someone sees one of your Facebook Ads, it has been tailored specifically for them.

screen with Facebook logo

How to create an ad account on Facebook

You’ll need a Facebook account to create an ad. If you already have one, great! If not, you can sign up for one here. You will also need to create a business page for your company or brand; this is where the ads will be posted. Set up your page with images and text that describe what kind of business you are and what services or products you offer. This is also where people will go when they find your ad in their news feed or search results on Facebook.

The ads manager

The Ads Manager is where you can create and manage your ads. You can also see the performance of your campaigns and ad sets by clicking on them.

You can navigate between these sections by clicking on an icon at the top right corner of the screen:

  • Campaigns: where you’ll create new campaigns or edit existing ones.
  • Ad sets: you can build up a collection of ads for different audiences, targeting criteria and placements for your campaign(s). Creating an ad set is optional; if none exists yet when creating a new campaign, it’ll be created automatically as part of that process.
Facebook Ads Manager

The Audience

The next step is to target your audience. To do this, you need to select the best combination of targeting options that will help you reach your desired demographics. Here are some examples of what you can use:

  • Demographics
  • Interests
  • Behaviours
  • Connections (friends, family members or coworkers)

You’ll also have the option to create a custom audience based on an existing list of contacts from Facebook or Instagram. You can also create lookalike audiences from your current fans or email subscribers; essentially these are groups that are similar in terms of age and location information but aren’t connected directly through social media connections yet. You can use this tool for remarketing purposes as well by creating conversion audiences based on actions taken by users who’ve already visited one of your websites or Web apps before signing up for news updates via email newsletters or text messaging services like WhatsApp Messenger.

Facebook Ads audience screenshot

The campaign

Facebook ads are organized into campaigns. A campaign is a group of ads that run together, while each ad in the campaign has its own budget and targeting settings. For example, you might create a campaign for your business’ new spring collection which would then include all the ads related to that collection (e.g., promoting clothes from the collection). Each individual ad would also be part of this larger campaign since every one of them runs at the same time for a specific audience target or objective in order to achieve one goal: selling clothing!

The budget and schedule options

1. Setting a budget

The first step in creating an ad is to set a daily budget. You should add the desired amount of money you want to spend and choosing between “daily” or “lifetime.” If you think that your ads will lose effectiveness after a certain amount of time (for example, if they’re only effective for one week), then choose lifetime. Otherwise, pick “daily” so that you can adjust it later on.

2. Setting a schedule

Once you’ve created an ad campaign and set a budget, the next step is setting up when your ads will run during that campaign period. First, pick whether or not you’d like to run this campaign 24/7 or just during specific hours—for example: 9am-5pm Monday through Friday; 6pm-10pm Saturday through Thursday; etc. Then select what days of the week these hours correspond with—e g: only Monday through Friday nights.

Facebook Ads budget and schedule screenshot

FAQ About Facebook Ads

How much do facebook Ads cost?

It depends on your goals and objectives, your target market, and the information available about them. It also depends on how much you want to spend.

The good news is that Facebook provides a number of options for advertisers, so if you’re looking for something less expensive than a full-blown ad campaign, there are certainly options available.

Facebook Ads offer a variety of ways to get started with your advertising efforts—from building an audience using Custom Audiences and Lookalike Audiences to buying ads directly on Facebook itself. You can also choose whether or not you want to use Power Editor or Ads Manager (or both) as part of your campaign.

With all these options available, there’s no excuse for not giving Facebook Ads a try.

How do I run a successful Facebook ad?

1. Make sure your landing page is ready to go. If you’re advertising on Facebook and sending people to a website that doesn’t have any content or isn’t optimised for mobile devices, you’ll waste valuable time and money.

2. Choose an audience that makes sense. If you sell makeup, don’t target users who have indicated they’re interested in fishing gear or gardening supplies—your ad is likely to be irrelevant to them!

3. Use A/B testing features to find out what works best for your audience and your brand identity. You can test different copy, images, and more with Facebook’s built-in testing tools so that you can get the most out of every dollar spent on ads!

woman with a laptop


Facebook Ads can be a great marketing tool for your business. Facebook Ads is a great way to reach your target audience, promote your business, promote your products and services. Your ads will only be shown to people who are connected with you on Facebook. This can help you reach customers in new places as well as those that are already familiar with your brand.

So, the next time you’re thinking about marketing your business on Facebook, remember to look at what Facebook Ads might be able to do for you. They can help you reach a much wider audience, target certain demographics or interests within that audience, and drive traffic back to your website. They aren’t just another form of advertising—they’re a way to communicate directly with customers and potential customers in an environment that feels natural for them!

Need help with your Facebook Ads campaigns? Reach out today at to start planning your paid marketing strategy.

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