Branding: The Ultimate Small Business Guide

Branding: Small Business Guide

Branding is a critical part of any business. It helps companies establish themselves as unique, memorable and professional. But, in order to do this successfully, you need to make sure that your brand’s visual identity and personality are aligned with the tone of voice of your brand. This helps customers instantly recognize what they’re getting […]

Rebranding or Refreshing Your Logo

Rebranding vs. Refreshing Your Logo

Rebranding or refreshing my logo? That’s a question that you may have if you want to change your logo. Learn more about the difference to choose the best option for your company. A total rebrand is far more involved than just changing your logo—it requires you to examine every aspect of your brand and make […]

The Importance of Branding for Construction

Branding for Construction

Branding matters for construction companies. In this article, we’ll discuss why you should consider investing in branding and the benefits for your construction business. Why is branding important? Branding is the process of creating and promoting a name, symbol or design that demonstrates what a company is about. This marketing tool should be consistent across […]

B2B Brand Strategy Guide for 2022

B2B Brand Strategy Guide for 2022

A great brand strategy for B2B marketing can be the difference between success and failure. A brand strategy is a long-term plan to differentiate your company in the marketplace and build an emotional connection with customers. In short, it’s what sets you apart from your competitors, and gives people a reason to choose you over […]

Hiring a Marketing Agency: Finding the Right Fit

Hiring a Marketing Agency

How do you find the right agency for your business? Your business is unique. So, it stands to reason that picking the right agency should be a unique process as well. But what’s involved? Where do you start? How can you tell if the agency is a good fit for you and your brand? Hiring […]

6 Tips for creating a style guide

Tips for creating a style guideline

Creating a style guide is no easy feat. It requires a knack for communicating the voice and visual components of a brand in a way that is easy to comprehend for even non-designers. Style guides are passed along to a variety of people in companies outside of designers. Therefore, it is important that individuals of […]

Digital Marketing Ideas for Construction Companies

Digital Marketing Ideas for construction companies

Digital marketing ideas and strategies are important in garnering attention and attracting construction clients to your organization. How do you generate leads? Is your revenue what you wanted from this year? The impact of the past year has been seen in every industry as the world begins opening once again and demand is increased for […]