Branding: The Ultimate Small Business Guide

Branding: Small Business Guide

Branding is a critical part of any business. It helps companies establish themselves as unique, memorable and professional. But, in order to do this successfully, you need to make sure that your brand’s visual identity and personality are aligned with the tone of voice of your brand. This helps customers instantly recognize what they’re getting […]

Rebranding or Refreshing Your Logo

Rebranding vs. Refreshing Your Logo

Rebranding or refreshing my logo? That’s a question that you may have if you want to change your logo. Learn more about the difference to choose the best option for your company. A total rebrand is far more involved than just changing your logo—it requires you to examine every aspect of your brand and make […]

The Importance of Branding for Construction

Branding for Construction

Branding matters for construction companies. In this article, we’ll discuss why you should consider investing in branding and the benefits for your construction business. Why is branding important? Branding is the process of creating and promoting a name, symbol or design that demonstrates what a company is about. This marketing tool should be consistent across […]

B2B Brand Strategy Guide for 2022

B2B Brand Strategy Guide for 2022

A great brand strategy for B2B marketing can be the difference between success and failure. A brand strategy is a long-term plan to differentiate your company in the marketplace and build an emotional connection with customers. In short, it’s what sets you apart from your competitors, and gives people a reason to choose you over […]